1. Show her “real”women and reliable scenarios.
2. Focus on connection and teamwork.
3.Capture her imagination by using stories.
4.Make it multisensory.
5.Add the little extras.
6.Tap the emotional power of music.
7. Create customer evangelists.
8. Form brand alliances.
Source: Lisa Johnson & Andrea Learned, Don’t Think
Pink:What Really Makes Women Buy and How to
Increase Your Share of This Crucial Market
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