Women = Opportunity No. 1

Start with women. They buy everything. (Not much of
an exaggeration.) Consider these stats from the U.S.,
UK, Canada,Australia, and New Zealand.Women’s
share of purchases:

Home Furnishings ...94%
Vacations ... 92%
Houses ... 91%
D.I.Y. (major “home projects”) ...80%
Consumer Electronics ...51% (66% home computers)
Cars ... 68%
All consumer purchases ...83%
Bank Account ... 89%
Household investment decisions ...67%
Small business loans/biz starts ... 70%
Health Care ...80%