1. Make it the norm
2. Put aside ego
3. Mix people up
4. Don't fear failure
5. Hire outsiders
6. Abandon the crowd
7. Let go of your ideads
8. Don't underestimate science
9. Fight negativity
10. Ask "What if?"
11. Merge patience and passion
12. Outsmart the customers (you can do better)
13. Experiment like crazy
14. Make it meaningful
15. Stop the bickering
16. Don't innovate. Solve problems.
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