Leading the change process

Steps:
1. Claryfying the disconfirming data
2. Build a change team
3. Designing and leading change experiments
4. Reinforcing results with the new vision

Model of change: C = D x M X P > CC

C = Volume of change
D = Dissatisfaction with the status quo
M = Model for the future
P = Process of change
CC = Cost of change

Roles in change process:

1. Change leader = initiates change
2. Change agent = causes change to begin
3. Change manager = Day to day responsibility
4. Change model = exemplifies the change
5. Changees = people who are asked to change

Source: Jim Clawson, Level 3 Leadership.